The AgentMapIt Blog

If you are an AgentMapIt Gold member, as of July 15 you will have access to a new program called AgentMapIt Feedback. If you are already a Gold Member you can get started using Feedback by going to the Feedback Members Area and creating your listing agent profile. You’ll find a step-by-step description of how the program works.

How Feedback Works
Getting Feedback from people who have visited and toured your listing properties is often difficult and frustrating. Yet this is valuable information that can help you do your job more effectively and show your vendors how their property is being received.

AgentMapIt Feedback is an automated Showing Manager and Feedback System that solves the feedback problem. It helps you book and record showing dates, automatically collects feedback from prospective buyers, and enters that feedback into a feedback log attached to each listing. This gives you a summary of all showings for each of your listings as well as a convenient feedback summary accessible only by you and your vendor.

How Feedback can help you…
You need AgentMapIt Feedback because it makes collecting feedback so much easier. Here is what this system can do for you…

* Books and verifies showings of all your listings
* Keeps track of individual showings
* Gives you a record of showing agent contact information
* Automatically collects feedback from showing agents
* Keeps a convenient log of feedback for each listing
* Lets your sellers see the feedback summary

If you are already a Gold Member you can get started using Feedback by going to the Feedback Members Area and creating your listing agent profile. You’ll find a step-by-step description of how the program works.

Getting referrals from other agents is all about building a network of referral partners and “working” the network. That means staying in touch with your network partners and gradually building a profile as a trustworthy, reliable, experienced partner.

But is that all you can do to build your agent referral business?

No it isn’t.

You can generate referral business right within your own client and contact base.

How can you do that?

Well, here is one way. You can become a Relocation Expert and promote yourself that way to your clients and contacts.

What is the “Relocation Expert” Approach

The Relocation Expert Approach is about refocusing your message and presenting your service from an angle you may not have thought of or seriously tried before.

In fact, the Relocation Expert Approach involves developing and packaging your service in a new way so you can reach a new market. You already have expertise at helping people relocate from one city to another. So why not promote it?

Becoming a relocation expert involves more than just selling houses. The relocation market is broader than this. It includes anyone who is moving from one place to another and who needs advice on buying or renting accommodation – whether they want to buy a house through you or not.

Obviously some (perhaps most) real estate agents are already providing this kind of advice, but from what I can tell, very few focus on it in a sustained way, and very few use it as a marketing approach.

Think about this for a minute. If you are an agent in Tampa and your cousin in Toronto has been reassigned to Seattle, your cousin is a prospect. Why? Not because you can sell him a house, but because you can give him expert advice, and you can hook him up with an agent in Seattle – at absolutely no cost to him.

Or say a client of yours who bought a house through you last year in Syracuse has an elderly parent in Albany who wants to downsize. You can help your client by recommending a trustworthy agent in Albany who will help them find the right accommodation.

Or say one of your clients is being relocated to Kansas City, or a friend’s daughter is looking for a place in Dallas. If you are a “relocation expert” you can help.

What can you offer your relocation clients?

Obviously this depends on your background and your expertise. But at the very least you should offer:
– All the normal real estate services for local clients
– Help in finding information for clients moving out of town
– Help in locating a reliable agent in the area they are moving to
– Relocation guides and tips

Have you had any success with this approach? Please leave your comments.